Hasbro And Marvel Agreement

Posted by: In: Ikke kategoriseret 10 apr 2021 Comments: 0

Investor Contact: Debbie Hancock Hasbro, Inc. (401) 727-5401 debbie.hancock@hasbro.com As part of the Marvel Licensing Agreement, Hasbro will continue to develop a wide range of toys and games for Marvel`s global universe with more than 8,000 characters, including Iron Man, Spider-Man, Captain America, Black Widow and Black Panther. The Star Wars licensing agreement includes rights to toys and games based on entertainment such as Star Wars: The Clone Wars and The Mandalorian, and contains characters from favorite fans like The Mandalorian`s The Child, affectionately known as Baby Yoda. The agreements are multi-year. “We are pleased to expand our relationship with Disney and extend our contract for the Marvel and Star Wars franchises,” said Brian Goldner, President and CEO of Hasbro. “Disney`s franchises are consistently classified as leading toy properties and offer vast content that we can build on in the years to come.” The two companies also aligned the terms of The Lucasfilm agreement reached by Hasbro after Disney`s takeover of the company. Hasbros` existing rights to the Star Wars franchise also run until 2020. But the most valuable part of the deal for Hasbro is probably the right to make toys and games for Disney`s The Mandalorian — the new Disney hit show, which has sparked a lot of interest for a cute little character that every baby calls Yoda (although his official name is The Child). The agreements relate to entertainment that is published during their lifetime for the franchises concerned, including all film and television real estate and Disney`s property.

Hasbro (NASDAQ: HAS) is a global gaming and entertainment company dedicated to creating the best gaming and entertainment experiences in the world. From toys, games and consumer products to television, movies, digital games, live action, music and virtual reality experiences, Hasbro is bringing the world`s audience to life by resurrecting great innovations, stories and brands on established and inventive platforms. Hasbro`s iconic brands include NERF, MAGIC: THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS as well as leading partner brands. With its global entertainment studio eOne, Hasbro builds its brands around the world through excellent storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through social responsibility and philanthropy.

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